After a few great discussions, we set forth to create their web experience and build the site, with a firm understanding of their Brand DNA, we created an information architecture and wireframes that supported their business strategy. This all started with content. We studied their content and created a keyword-rich information architecture to drive organic traffic to the site. Once this strategy was approved, we created a compelling design to bring it all to life. The site was then built on our CMS, with the power and flexibility they need to publish, manage, and update their content - anytime, anywhere.